Mobile News

Mobile marketing system solutions are typically used by four types of user:

* system administrators — for monitoring system resources

* campaign managers — who oversee all operational aspects of different campaign components on the reach-dialogue-learn continuum

* campaign developers — for implementing campaign reach and dialogue elements according to the campaign design

* campaign observers — who manage the execution of a campaign, track its progress and produce the reports.

In order to support these various types, there is a requirement to support multiple user roles with individual sign-in information for authentication corresponding to their roles. These roles, in turn, define the actions that can be taken in the software.

The software required for users to interact with (i.e. the client software) plays a role depending on the number of users that will use the software. For a large number of users, browser-based client software is preferred, as most desktops have either Internet Explorer or Netscape browsers installed. There is no deployment effort. Some solutions on the market also use Java components in combination with the browser. These solutions bring a richer user interface, but can be more difficult to use in certain corporate environments where network components block such Java components.

Other solutions that are operating system-specific require deployment efforts that limit the number of users with access to the mobile marketing software. A requirement related to the use of clients is the possibility to rebrand the user interface and substitute the original “look and feel” with the user’s corporate “look and feel”.