Mobile News

When the mobile marketing software is hosted by an MMSP, there is a requirement to support a number of different subscriber bases for each MMSP client.

An example: the MMSP manages campaigns for marketers A and B and provides access to marketer C, which wishes to manage the mobile campaign itself. The profiles used by marketers A and B are stored in a database realm controlled by the MMSP-this could be the case of promotions run for A and B using profiles sourced by the MMSP that match specific criteria for the promotion. The profiles of Marketer C are physically located in the same database, but logically separated, as marketer C is involved in mobile CRM activities. Marketer C has complete control over its profiles and campaigns.

The MMSP still has super-user rights over the entire physical database. This is necessary to monitor resources and provide back-up services, for example, as part of a fully managed solution.

In the case of a managed solution, an additional requirement is the presence of mechanisms that protect clients from others who may use all the system resources to the point where the SMS gateway, for example, has no capacity left to handle any other campaigns.

Finally, when offering managed solutions often across multiple countries, clients need to work and plan activities in their own timezone. The software solution used by the MMSP therefore requires handling of multiple timezones and providing accurate readings of start and finish times on the overviews, depending on the market of the client.