Mobile News

To design more advanced campaigns, Mobicus users can use rules that are available in most wizards. With the aid of rules, marketers can, for example, customise content depending on the characteristics or behaviour of the customer as stored in the Mobicus customer register.

For bespoke campaign dialogues, Mobicus also supports an object-oriented high-level scripting language called Mobicus Script, which is based on Jython. This language allows marketers to write a script that describes the campaign logic and the content used. The script can also access and update the information in the Mobicus customer database (the register), which provides the ability to use and update mobile user profiles as required directly from the script environment.
Mobicus separates content from the campaigns and campaign logic. This allows flexibility for live campaigns, as the message content and format is not fixed to the campaign logic, thereby permitting late changes. Mobicus includes a presentation layer that allows message formats to be added in the future. Text, UCS2, logos, ringtones and MMS are among the message types currently supported. The message attributes can be configured to the individual content elements to support, for example, flash, replace, delivery notification and validity-period messages.

IVR integration is made possible through the linking of the system’s Message Dispatcher interface, which provides the ability to call external applications with HTTP requests and which allows external applications to trigger Mobicus and pass parameters to Mobicus, such as the mobile user’s MSISDN and services used.

Each contact a mobile user makes with Mobicus is logged into the (preferably dedicated) database. The logged information can be used for creating campaign and usage statistics. All messages received can also be used for updating the individual user’s profile. Mobicus comes with a basic reporting system serving HTML reports. However, it is possible to extract data from the Mobicus database to an external data mart for further analysis using third-party tools.