Mobile News

FXTrinity is engineered for high-performance applications such as TV voting. The platform can handle several hundred transactions per second. In addition, the platform has been designed to scale on demand. FXTrinity handled the world’s largest SMS TV voting event, Miss World, which involved 110 countries simultaneously voting.

FXTrinity is composed of four key functional layers:

* transport

* application

* interface

* systems management.

Transport

This layer handles connectivity with external SMS service centres (SMSCs) or SMS brokers and the Internet, as well as external IVR service providers. It supports multiple SMSC connection protocols (HTTP, SMPP, UCP, SEMA and a number of proprietary protocols), across different routes (X.25 and IP) for the routing of incoming and outgoing messaging, web and voice traffic.

Application

Profiling, interactive campaign design and execution, billing and report generation reside in the application layer. This is not a list of individual programs, such as votes or quizzes. It is a generic messaging application engine that can process any kind of message with any kind of logic. Logic is plugged in as "actions" that can be implemented in database stored procedure, Java classes or any command-line program or other API. A program is made up of those actions "glued" together to a program tree that allows for any conditional execution. Actions and services that are available for campaign construction include:

* Content Serving Engine (with time, user and scope-based access control, multi-matching and single serving)

* Session Management (which remembers the state of a user in an application)

* Message Recognition (a flexible and powerful recognition engine)

* Profile Data Management (which saves, reads and changes profile data).

Often-used applications have been packaged and are available for immediate use.

Interface

This layer handles all interactions between FXTrinity and its end users, whether they are Flytxt technical staff, account management staff or clients.