Mobile News

Founded in 2000, Flytxt is a privately held company based in London. It currently has 35 employees, of which 16 are involved in software development.

Flytxt raised E 2 million in 2000. The lead investor was IVC, a German venture capitalist specialising in seed-stage investments. The second institutional seed financing investor was Mars Capital. Other investors included a range of high-profile business “angels”.

Flytxt has run more than 250 mobile marketing campaigns in the UK, Europe and worldwide on behalf of more than 70 clients, including Emap, Cadburys, the BBC, Channel 4, Five TV, Comic Relief, Bayer and Miss World. Flytxt’s mission is to help companies create more rewarding interactions with their customers via mobile and digital channels.

As a founding member and board member of the Mobile Marketing Association (MMA), which sets the standards by which the companies within the sector operate, Flytxt promotes permission-based communication and is sensitive to customers’ privacy.

Flytxt offers:

* a hosted, web-based campaign management platform offering “do-it-yourself” campaign design, execution, analysis and reporting tools

* “a la carte” campaign planning, creative, and analysis & reporting services

* standby technical campaign support for the implementation of non-standard campaigns.

Flytxt’s marketing services division works closely with clients and partner agencies to develop creative strategies that harness the power of mobile. Flytxt integrates voice, SMS, MMS, WAP push, e-mail and web into clients’ marketing strategies to aid customer acquisition, customer retention, customer transactions and customer services. Flytxt solutions include:

* direct response

* customer retention

* multi-channel relationship marketing

* loyalty programmes

* customer services

* reporting insight and research

* mobile data and list rental

* mobile payment

* mobile coupons

* database management (capture, enrichment, insight and analytics, cleaning and value-added hosting)

* incentive programmes.

The company claims to keep abreast of legal, regulatory, and technical developments and advises on best practice for every mobile marketing campaign.

Flytxt’s solutions are delivered as services and do not require the purchase of a software licence. They fall into three main market segment areas:

* customer acquisition

* media interactivity

* customer loyalty relationship marketing.