The key requirement for learning from campaigns is the ability to collect useful data from all interactions a system does with the users. Logged data includes the date and time of the event, the mobile user’s identity, the campaign in relation to the message, the actual message received, the reply sent out and the type [...]
Sunday, April 12, 2009
Mobicus Permissionware is the technology used inside Mobicus that manages and uses individual mobile user permissions and preferences. Using Permissionware, users of the platform can prevent unsolicited commercial messages (spam) in their campaigns. The Permissionware technology stores two types of permissions of mobile users: opt-in values and tolerance levels (i.e. the amount of push messages [...]
Sunday, April 12, 2009
To design more advanced campaigns, Mobicus users can use rules that are available in most wizards. With the aid of rules, marketers can, for example, customise content depending on the characteristics or behaviour of the customer as stored in the Mobicus customer register. For bespoke campaign dialogues, Mobicus also supports an object-oriented high-level scripting language [...]
Sunday, April 12, 2009
Mobicus is a vendor of mobile relationship marketing technology. It is headquartered in Helsinki and employs 10 people. Mobicus is privately held and owned by Comptel Corporation, Startupfactory and key team members. In addition to its own development, Mobicus also has access to Comptel Corporation’s development resources. Mobicus, which stands for “mobile customer”, supports the [...]
Sunday, April 12, 2009
Smash provides online statistics to measure media costs and follow the behaviour of mobile marketing campaign. In addition to campaign statistics, there are more detailed statistics of campaign elements, such as advertisement type, content, client, request of mobile users and external applications. The statistics can be visualised. Smash provides bar charts of deliveries or requests, [...]
Sunday, April 12, 2009
Advertisements and content can be stored in the Mobile Advertising Server database using its graphical user interface. Smash can also retrieve advertisement content from an external source. This enables the integration of other technologies, such as mobile coupons and online payment, adding value to mobile commerce. If content selection criteria are needed in a [...]
Sunday, April 12, 2009
Using the Profiler campaign type, campaign managers can have Smash automatically update profile of the mobile user based on the subscriber’s service usage. The stored service usage information can be used for targeting purposes or to control the delivery of messages. Services built with the help of the Profiler campaign can be either SMS- or [...]
Sunday, April 12, 2009
The current release of Add2Phone’s Mobile Advertising Server is version 3.0, which is the sixth main release of the software. Mobile Advertising Server campaign wizards support the campaign manager throughout the service creation process. Campaign creation can involve the definition of the following items: * target group of mobile users * content of advertisement * [...]
Sunday, April 12, 2009
Add2Phone is a leading European mobile marketing technology company. It specialises in mobile marketing and mobile customer relationship management (CRM) solutions. Add2Phone’s products integrate mobile advertising, CRM and interactive value-added services. It was founded in February 2000. Add2Phone currently has more than 20 employees, of which 80% work in research and development. Add2Phone’s technology team [...]
Sunday, April 12, 2009
The authoring of mobile content is not part of the functionality of mobile marketing solutions. A functional requirement is therefore to support the authoring of mobile content via third-party tools available on the market. This means that file formats generated by one tool are supported by the software and can be imported into the content [...]
Sunday, April 12, 2009
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