Systems management This layer handles monitoring and alert management. FXTrinity currently operates more than 700 monitors to check on the state of the platform at any given point in time. At each layer, scalability is achieved through the use of arrays of multiple servers that can be expanded in number should the need arise. Most [...]
Wednesday, August 19, 2009
Flytxt provides customer loyalty relationship marketing solutions to clients, helping them increase loyalty and revenues through customer retention. Clients that Flytxt has successfully run campaigns for include Five TV, Chrysalis, Emap (Smash Hits magazine and the Kiss 100 radio station) and Bayer. These campaigns involved newsletters and loyalty programmes and needed a moderate amount of [...]
Wednesday, August 19, 2009
Flytxt provides clients with the means to acquire new customers. This business need is usually coupled with a need to drive incremental sales (sales promotion) and increase brand awareness. Examples of successful Flytxt customer acquisition campaigns are Coke, Cadbury and Gossard’s "G4me" Campaign. These campaigns involved a range of techniques, from point-collection schemes to text-and-win [...]
Wednesday, April 15, 2009
Founded in 2000, Flytxt is a privately held company based in London. It currently has 35 employees, of which 16 are involved in software development. Flytxt raised E 2 million in 2000. The lead investor was IVC, a German venture capitalist specialising in seed-stage investments. The second institutional seed financing investor was Mars Capital. Other [...]
Sunday, April 12, 2009
Previous posts presented the products of companies that are offering robust solutions to operate most of the activities along the reach-dialogue-learn continuum. If not all functional requirements are met by a single vendor, one thing should be clear–in today’s market, developing in-house solutions to run mobile dialogues may no longer guarantee you an edge. [...]
Sunday, April 12, 2009
The World Trade Server (WTS) is an open platform for interoperability with popular wireless technologies and fronts (including HTML, WAP, SMS, MMS and IVR). Its back-office system includes a sophisticated Personalisation Engine, campaign and promotion management, security mechanisms and a Report and Analysis Generator. It is compliant with 2G technologies with service rollout into [...]
Sunday, April 12, 2009
RegiSoft, the software solutions developer, brings to market value-added services in the form of mobile marketing, mobile ticketing and interactive services. Its flagship product, the World Trade Server, addresses the various business needs of network operators, service providers, retailers, vendors and media players looking to deploy value-added services to create alternative sources of revenue and [...]
Sunday, April 12, 2009
Mobicus offers installation services to ensure a successful and rapid deployment. When no customisation is needed, a delivery can be completed in two weeks. Usually, the part that requires customisation is the messaging gateway that connects Mobicus to the mobile network. Mobicus has already been integrated with the following vendors of gateway products: First Hop, [...]
Sunday, April 12, 2009
Mobicus is designed for deployments within carrier environments. An important aspect of this is the Management Interface–the system administrator can monitor and manage the software both from the GUI front-end and from the command line. From the GUI, the administrator can perform operations such as viewing the amount of mobile-originated or mobile-terminated messages over a [...]
Sunday, April 12, 2009
The central components of the Mobicus server are the Management Interface, Presentation Layer and the Mobicus Core Engine. Campaign managers can design and manage mobile marketing campaigns using the Management Interface. The Management Interface comprises a Java applet and HTML pages. It communicates with the Mobicus server using the HTTP protocol. All client requests pass [...]
Friday, August 21, 2009
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