Mobile News

Add2Phone is a leading European mobile marketing technology company. It specialises in mobile marketing and mobile customer relationship management (CRM) solutions. Add2Phone’s products integrate mobile advertising, CRM and interactive value-added services. It was founded in February 2000.

Add2Phone currently has more than 20 employees, of which 80% work in research and development. Add2Phone’s technology team includes software engineers with experience in carrier technology, scalability questions, telecommunications billing systems and interactive value-added service design. Add2Phone’s management and sales team have industry backgrounds from the telecommunications infrastructure and interactive advertising and marketing industries.

The Helsinki-based company is privately held and owned by management and investors. Its leading investors are Sitra (the Finnish Government Fund for research and development), Stratos Ventures, Danske Capital and Trident Capital.

Add2Phone’s main market is Europe. Globally, the company works with partners. Add2Phone currently has over more than 20 software installations in nine European and two Asian countries. Its main customers are mobile operators, mobile marketing service providers, ASPs and media companies. Its first installation took place in November 2000.

The company’s client list includes Axel Springer Verlag, Radiolinja, Sonera, Sony Music UK, Novo, Fonecta, Zed, Hewlett-Packard, End2End, Europolitan Vodafone, 12snap, Twister Interactive, Pepsi, Lattelekom, DNA, Starhome, Diesel, Viacom, Iobox and Kiss FM.

Two interesting aspects of Add2Phone’s offering are:

* internal messaging gateway functionality with least-cost routing optimisation

* comprehensive international partnership agreements in place to meet various business needs from end-to-end mobile marketing project management through to infrastructure.

Add2Phone has four main software products, which are all based on a platform called “Smash”.