Mobicus is a vendor of mobile relationship marketing technology. It is headquartered in Helsinki and employs 10 people. Mobicus is privately held and owned by Comptel Corporation, Startupfactory and key team members. In addition to its own development, Mobicus also has access to Comptel Corporation’s development resources. Mobicus, which stands for “mobile customer”, supports the [...]
Sunday, April 12, 2009
Smash provides online statistics to measure media costs and follow the behaviour of mobile marketing campaign. In addition to campaign statistics, there are more detailed statistics of campaign elements, such as advertisement type, content, client, request of mobile users and external applications. The statistics can be visualised. Smash provides bar charts of deliveries or requests, [...]
Sunday, April 12, 2009
Advertisements and content can be stored in the Mobile Advertising Server database using its graphical user interface. Smash can also retrieve advertisement content from an external source. This enables the integration of other technologies, such as mobile coupons and online payment, adding value to mobile commerce. If content selection criteria are needed in a [...]
Sunday, April 12, 2009
Using the Profiler campaign type, campaign managers can have Smash automatically update profile of the mobile user based on the subscriber’s service usage. The stored service usage information can be used for targeting purposes or to control the delivery of messages. Services built with the help of the Profiler campaign can be either SMS- or [...]
Sunday, April 12, 2009
The current release of Add2Phone’s Mobile Advertising Server is version 3.0, which is the sixth main release of the software. Mobile Advertising Server campaign wizards support the campaign manager throughout the service creation process. Campaign creation can involve the definition of the following items: * target group of mobile users * content of advertisement * [...]
Sunday, April 12, 2009
Add2Phone is a leading European mobile marketing technology company. It specialises in mobile marketing and mobile customer relationship management (CRM) solutions. Add2Phone’s products integrate mobile advertising, CRM and interactive value-added services. It was founded in February 2000. Add2Phone currently has more than 20 employees, of which 80% work in research and development. Add2Phone’s technology team [...]
Sunday, April 12, 2009
The authoring of mobile content is not part of the functionality of mobile marketing solutions. A functional requirement is therefore to support the authoring of mobile content via third-party tools available on the market. This means that file formats generated by one tool are supported by the software and can be imported into the content [...]
Saturday, April 4, 2009
A number of considerations have to be made when planning the deployment of the mobile marketing software. These considerations affect the overall availability and resilience to failure of the solution. The elements to be considered are: * database disks * number of servers (database, application or gateway) and the presence of stand-by machines * number [...]
Saturday, April 4, 2009
Items relating to the technical environment vary in each deployment. The elements to consider are the: * operating system * hardware platform * database server. The vendor will have one or more recommendations for each of these elements. The final choice will depend on cost and the skills available within the team that will operate [...]
Saturday, April 4, 2009
Mobile marketing system solutions are typically used by four types of user: * system administrators — for monitoring system resources * campaign managers — who oversee all operational aspects of different campaign components on the reach-dialogue-learn continuum * campaign developers — for implementing campaign reach and dialogue elements according to the campaign design * [...]
Sunday, April 12, 2009
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