Founded in 2000, Flytxt is a privately held company based in London. It currently has 35 employees, of which 16 are involved in software development. Flytxt raised E 2 million in 2000. The lead investor was IVC, a German venture capitalist specialising in seed-stage investments. The second institutional seed financing investor was Mars Capital. Other [...]
Sunday, April 12, 2009
Previous posts presented the products of companies that are offering robust solutions to operate most of the activities along the reach-dialogue-learn continuum. If not all functional requirements are met by a single vendor, one thing should be clear–in today’s market, developing in-house solutions to run mobile dialogues may no longer guarantee you an edge. [...]
Sunday, April 12, 2009
The World Trade Server (WTS) is an open platform for interoperability with popular wireless technologies and fronts (including HTML, WAP, SMS, MMS and IVR). Its back-office system includes a sophisticated Personalisation Engine, campaign and promotion management, security mechanisms and a Report and Analysis Generator. It is compliant with 2G technologies with service rollout into [...]
Sunday, April 12, 2009
RegiSoft, the software solutions developer, brings to market value-added services in the form of mobile marketing, mobile ticketing and interactive services. Its flagship product, the World Trade Server, addresses the various business needs of network operators, service providers, retailers, vendors and media players looking to deploy value-added services to create alternative sources of revenue and [...]
Sunday, April 12, 2009
Mobicus offers installation services to ensure a successful and rapid deployment. When no customisation is needed, a delivery can be completed in two weeks. Usually, the part that requires customisation is the messaging gateway that connects Mobicus to the mobile network. Mobicus has already been integrated with the following vendors of gateway products: First Hop, [...]
Sunday, April 12, 2009
Mobicus is designed for deployments within carrier environments. An important aspect of this is the Management Interface–the system administrator can monitor and manage the software both from the GUI front-end and from the command line. From the GUI, the administrator can perform operations such as viewing the amount of mobile-originated or mobile-terminated messages over a [...]
Sunday, April 12, 2009
The central components of the Mobicus server are the Management Interface, Presentation Layer and the Mobicus Core Engine. Campaign managers can design and manage mobile marketing campaigns using the Management Interface. The Management Interface comprises a Java applet and HTML pages. It communicates with the Mobicus server using the HTTP protocol. All client requests pass [...]
Sunday, April 12, 2009
The key requirement for learning from campaigns is the ability to collect useful data from all interactions a system does with the users. Logged data includes the date and time of the event, the mobile user’s identity, the campaign in relation to the message, the actual message received, the reply sent out and the type [...]
Sunday, April 12, 2009
Mobicus Permissionware is the technology used inside Mobicus that manages and uses individual mobile user permissions and preferences. Using Permissionware, users of the platform can prevent unsolicited commercial messages (spam) in their campaigns. The Permissionware technology stores two types of permissions of mobile users: opt-in values and tolerance levels (i.e. the amount of push messages [...]
Sunday, April 12, 2009
To design more advanced campaigns, Mobicus users can use rules that are available in most wizards. With the aid of rules, marketers can, for example, customise content depending on the characteristics or behaviour of the customer as stored in the Mobicus customer register. For bespoke campaign dialogues, Mobicus also supports an object-oriented high-level scripting language [...]
Wednesday, April 15, 2009
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