Era is Poland’s biggest operator by far and has the largest prepaid proportion. But Centertel is the fastest growing operator with 93.6% growth in 2000 and 23% market share. Its prepaid service POP offers a number of innovative services, these include: * SMS (the only Polish operator to do this for prepaid) * discounted [...]
Wednesday, February 25, 2009
Prepaid has significantly driven growth in eastern Europe in 2000. Prepaid constituted nearly 40% of the total subscriber base of most top prepaid markets. Prepaid now accounts for 12.7 million subs in Eastern Europe, 46% of the total subscriber base. The market tripled in both 1999 and 2000. Eastern Europe is an interesting market, only [...]
Wednesday, February 25, 2009
Overall growth in the western European mobile market has begun to slow, the region’s total customer base grew 57% in 2000, compared with 68% in 1999. At the same time, its prepaid market has doubled in size in 1999 and 2000. Prepaid users now make up 61% of the total mobile customers. As most of [...]
Wednesday, February 25, 2009
Malta has the highest mobile growth rate in Europe–167% in 2000–although this is most likely as a result of its relatively low penetration (27% at end-2000). Etalk, the prepaid service of Vodafone Malta–until recently the sole operator, had 95,000 prepaid users at the end of March 2001, 88% of its base. Competition has recently come [...]
Wednesday, February 25, 2009
Iceland, which, due to its low population, already has a highly penetrated mobile market (77% at end-2000), is about to experience a huge influx of new operators. Islandissimi launched in March 2001 and another five to six licences are being awarded. Both operators–TAL and Iceland Telecom–have prepaid offerings. However, prepaid is still small, just 22% [...]
Wednesday, February 25, 2009
The Finnish market continues to look frostily on prepaid services. Despite being the world’s most penetrated market at 78% in December 2000, this has been achieved mainly through contracts. Finns do not have very much of a credit culture. Credit card penetration is quite low and the financial control offered by prepaid services has proved [...]
Wednesday, February 25, 2009
Prepaid is not that big in the Swiss market with 1.6 million users, 34% of the total market, at the end of 2000. Although Swisscom is the market leader in terms of prepaid users, DiAx in fact had a higher proportion of its customer base on prepaid–60% to Swisscom’s 32%–at end-2000. Stephan Mignot, Swisscom’s Mobile [...]
Wednesday, February 25, 2009
Like its neighbour Portugal, Spain has always been a strong prepaid market. So much so, that the third operator, Amena, launched with a prepaid service first. By end-2000, 77% of Amena’s customers used prepaid services and prepaid accounted for 65% of the total Spanish mobile market. In early 1999, Amena introduced an innovative prepaid pack [...]
Wednesday, February 25, 2009
Prepaid has become a significant force in western Europe, over 60% of the total base is using prepaid services now. In 1999 and 2000, over 80% of net additions were for prepaid services and, as penetration in the region heads towards an astonishing 70%, there are signs that operators are now beginning to rethink their [...]
Wednesday, February 25, 2009
Prepaid services first put in an appearance in the late 1990s. The world’s cellular market has had a period of strong and sustained growth, with annual rates of around 50% per year since 1998. Over one in ten people across the world are now mobile communications users. A strong factor in this growth has been [...]
Wednesday, February 25, 2009
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